Educational Email Courses: Benefits & Examples

What Are Educational Email Courses?

Educational email courses are a digital marketing strategy where content is segmented into individual lessons and delivered over time via email. Each email is a standalone lesson but is part of a broader curriculum that unfolds over days or weeks. These courses aim to educate subscribers on a specific topic, skill, or idea while keeping them engaged with the brand or business.

Benefits For Your Business

Skyrocket Engagement: Your audience doesn’t want another sales pitch. Your email subscribers crave value, and these email courses offer high quality and free education.

Build Authority and Trust: People buy from those they trust. Educational email courses position you as the go-to expert in your field and builds trust between you and your potential customers.

Boost Conversion Rates: With a course, you’re taking your subscribers on a journey. Engaged and educated subscribers trust your expertise and see the value in what you offer and therefore, are more likely to convert. They’ll be waiting for each email, and that’s gold for your open rates.

Benefits For The Readers

Structured Learning: Educational email courses break down complex topics into manageable chunks. This structure helps readers grasp each part of the subject, making learning more effective and enjoyable.

Personal Growth Journey: Every email is a step towards their personal or professional growth. You are not just a business; you’re a mentor.

Convenience and Flexibility: The readers are getting bite-sized lessons delivered right to their inbox. No need to search for resources; you are bringing the knowledge to them.

Examples of Email Courses

Now, let’s take a quick look at some Creators who’ve absolutely nailed the Educational Email Course game:

James Clear offers a 11-email lessons over 30 days, focusing on building better habits. It’s a practical guide for those looking to improve their daily routines.

Ali Abdaal provides a 7-day email course designed for beginners in YouTube content creation, offering insights into successful strategies and tips.

Nicholas Cole & Dickie Bush host a 7-day email course on how to start writing online, ideal for aspiring writers looking to harness the power of digital platforms.

Educational email courses are more than just emails. They’re a powerful tool to build trust, engage deeply with your audience, and drive conversions. They turn your email list from a bunch of addresses into a community of eager learners and loyal customers.

Click here to see an example of an Educational Email Course and landing page I have created.