10 Creators Using Educational Email Courses As Lead Magnets

Educational email courses are a fantastic way to deliver value to your audience while subtly guiding them down your sales funnel.

By offering rich, informative content straight to their inbox, you not only establish your authority but also build a closer relationship with your audience. Here’s a look at 10 creators who are mastering the art of using educational email courses as lead magnets:

1. James Clear

James Clear is New York Times bestselling author of Atomic Habits. He has 985k and 150k followers on Twitter and LinkedIn respectively.

James is best known for his work on habits and personal improvement. He offers 11 email lessons over 30 days to form habits that stick. His actionable insights help subscribers make meaningful changes in their lives.

2. Matt Gray

Matt Gray has over 700k and 500k followers on Instagram and Twitter respectively.

He is known as the ‘The Systems Guy’. Matt talks about Proven systems to grow your audience, brand, and community. He offers a 5-day email course to grow your personal brand.

3. Ali Abdaal

Ali has over 5m subscribers on YouTube and 345k followers on Twitter.

As a productivity guru and content creator, Ali shares techniques and tools for more effective learning and working. He offers a 7-day free email course on how to get started with YouTube.

4. Greg Isenberg

Greg has 375k and 104k followers on Twitter and LinkedIn respectively. He has started and sold 3 venture-backed community companies.

Greg talks about start-up ideas powered by community on social media. He offers a 5-day email course to learn how to build a business of the future.

5. Dickie Bush

Dickie is a digital writer and has 384k followers on Twitter. He talks about the skills, beliefs, and businesses he is building on social media. He offers a 7-day email course to help people start writing online.

6. Nicolas Cole

Nicolas Cole has 178k and 65k followers on Twitter and LinkedIn respectively. He is a digital writer and a ghost-writer. As per his bio, he is building a portfolio of writing businesses to $10M. He offers a 5-day email course to help people land their first $5000 client.

7. AI Solopreneur

Ole Lehmann founded The AI Solopreneur which has over 134k followers on Twitter. AI Solopreneur is about helping solopreneurs earn more and work less with AI. AI Solopreneur offers a 5-day email course on how to use AI to start, build and grow your business.

8. Jon Brosio

Jon has over 81k followers on Twitter. He talks about building an audience online and making money as a creator. He offers a 4-day email course on how to grow an audience in 2024.

9. Jay Clouse

Jay Clouse has 45k followers on Twitter. He studies creators, runs experiments, and shares what he learns. He offers a 7-day email course on how to earn a living as a professional creator.

10. Jeff Felten

Jeff has 5k followers on Twitter. He helps founders and solopreneurs attract and keep clients with email marketing. He offers a 7-day email course to start selling better in emails.

By utilizing educational email courses, these creators are not only enriching their audiences but also cementing their positions as leaders in their respective fields.

Their email courses serve as powerful lead magnets, attracting subscribers and converting them into loyal followers and customers.

Check out our guide to write your own educational email course.