In today’s fast-paced media landscape, where a single mention can influence market movements, getting your business featured on major news outlets like Business Insider and Bloomberg stands as a pinnacle of public relations success. But why exactly does this matter? Let’s unravel the substantial benefits.
Instant Credibility Boost
Imagine the impact on your reputation when readers see your business highlighted on Business Insider or Bloomberg. These platforms are synonymous with market leadership and cutting-edge insight. A feature on such esteemed platforms bestows a seal of approval. It’s a third-party endorsement that resonates with credibility far beyond any self-promotional efforts.
Unparalleled Exposure and Reach
Major news outlets boast of millions of readers, extending your reach beyond your existing audience. This level of exposure is monumental, especially for emerging businesses seeking to break into new markets or demographics. It places your brand in the global spotlight, offering a visibility level hard to match via any other channel. Check out our case study which gives examples of articles published on major news outlets such as Business Insider and Barchart.com. Those articles ranked on Google’s page one in 2 days.
Improved Online Presence and SEO
Getting your business featured on major platforms can improve your online visibility exponentially. These outlets’ high domain authority means that a mention can significantly boost your search engine ranking, making your business more discoverable to those seeking your services.
Enhanced Investor and Consumer Confidence
Being featured signals trust. Investors and consumers alike turn to these outlets for reliable information. Seeing your business prominently mentioned can influence investment decisions and purchasing behaviours, potentially triggering a surge in market value or sales.
Network Expansion Opportunities
The visibility gained from getting your business featured on these platforms often catches the eye of industry influencers, leading entrepreneurs, and decision-makers. This can open doors to new partnerships, collaborations, or even future coverage, expanding your professional network.
Positioning as an Industry Leader
There’s an implicit understanding that businesses featured in reputable outlets are authoritative in their field. Such features position your brand as a thought leader, a forward-thinker that sets trends others want to follow.
Quick Tip: Leverage Your Feature!
Once featured, it’s crucial to leverage this content. Share the news through your social channels, embed it on your website, and include it in your newsletters. This multi-channel approach ensures that your network, stakeholders, and clients see and feel the impact of this significant achievement.
In conclusion, getting your business featured on major news outlets is not just a vanity metric; it’s a powerful growth catalyst. While getting there requires strategic planning, PR savviness, and sometimes a dash of luck, the multifaceted benefits are well worth the effort.
Pro Brand Authority Can Get Your Business Featured On Major News Outlets
Pro Brand Authority offers multimedia content marketing campaigns across six different formats, including articles, blog posts, videos, podcasts, infographics, and slideshows. The campaigns are created by a team of professional writers and marketers and can be published across over 300 high-authority platforms, with the goal of improving online visibility for local brands.
This content attracts hyper-targeted traffic to your business by building authority with search engines and increasing online visibility in key target local areas.
We offer standard and premium campaigns, with the latter including distribution on some of the most well-known media outlets in the world such as Business Insider, Bloomberg and Yahoo Finance.
Check out this case study to see an example of a premium campaign and results.