Educational Email Courses: Advanced Strategies

When it comes to nurturing leads and converting prospects into loyal customers, educational email courses are a powerful tool in any marketer’s arsenal.

Let’s dive into some advanced strategies for educational email courses that can take your email marketing efforts to the next level.

Onboarding Email Course for Communities

You can use an educational email course to:

Bring people from a social platform onto your email list and then prompt them to join your community on a specific platform, or
Host the Educational Email Course inside a platform as an onboarding experience for new community members.

Now that Alex Hormozi has invested in Skool, I am seeing a lot of creators, coaches, and business owners flock to the platform and start free or paid communities of their own.

Inside the platform, you can offer more free education, templates and resources. The aim is to make new members feel welcomed and engaged from the get-go. Members will be blown away from the value they are getting, you’ll build trust and prime them for your high-ticket products.

This strategy is great for Authors, Coaches, Consultants, Solopreneurs, Course Creators and Community-Driven Start-ups.

SaaS Onboarding Email Course

For SaaS businesses, the moment someone signs up for a free trial is crucial.

You can increase the likelihood of converting free trials into paying customers by implementing an email course to:

Educate users on how the platform works
Educate users on the problems the platform solves
Educate users on how to unlock the outcomes they desire using this platform
Educate users on the top 5 features of your product, and
Address common questions.

On the back-end of this email course, you can upsell the client – to convert “free” users into paying users.

Pre Sales Call Education

Before a sales call, educating your prospect can make a significant difference in the outcome.

A short email course can educate your prospect on:

The problems they’re currently experiencing
The outcomes they want
How your company can help / “agenda” for the upcoming call
Benefits of your product/ service
Share success stories, and
Addresses common objections.

This is how you start to prime candidates, via education, long before they even hop on the phone with the salesperson.

An educational email course can prepare your prospect for the call, making them more receptive to your sales pitch.

Abandoned Cart Email Course

Cart abandonment is a common challenge for e-commerce businesses and anyone selling anything!

An educational email course that triggers upon cart abandonment can re-engage potential customers. This email course could provide additional information about:

The products they showed interest in,
Share reviews or testimonials, and
Offer a time-sensitive discount to encourage a purchase.

Email courses are a powerful tool in your digital marketing arsenal. By adopting these advanced strategies for educational email courses, you can significantly improve user onboarding, product understanding, sales effectiveness, and ultimately, your bottom line. Remember, the key is to provide value, build relationships, and educate your audience every step of the way.

Click here to see an example of an Educational Email Course and landing page I have created.