Educational Email Courses: Case Studies

In the realm of digital learning and marketing, educational email courses stand out as an innovative approach to engage audiences and share knowledge.

In this article, we’ll go through 3 case studies for educational email courses where the creators have publicly talked about their results.

Jay Clouse

Jay Clouse is the founder of Creator Science and he has 45k followers on X/ Twitter and 38k followers on LinkedIn.

He posted on the results of his educational email course on X/ Twitter in December 2023. Click here to read the post.

As per his post, his email course had a 70% open rates and 8.9% click rate. He mentioned that an email-based course “is an incredible asset to have on hand as a starting point for new subscribers”.

Jay has multiple paid courses listed on his website. At the time of writing this article, Jay offers a 7-day educational email course to teach you how to earn a living as a professional creator.

The ‘Professional Creator Crash Course’ can be accessed through his website under the ‘Freebies’ section. You also receive a pop up directing you to sign up to the free course when you are attempting to exit the website.

Jeff Felten

Jeff has 6k followers on X/Twitter and helps founders and solopreneurs attract more customers with email marketing.

He posted the results of using educational email courses ahead of launching his paid course in December 2023 on X/ Twitter. Jeff said that “Email Courses are a fantastic lead magnet”. Click here to access Jeff’s thread on X.

All of the other creators mentioned in this article use an evergreen email course. Jeff stands out as the only creator who used an email course for a limited time period to attract new subscribers ahead of launching his course.

Currently, Jeff’s website offers a 7-day ‘How to drive sales with email’ course. His email course is a funnel for his paid course – ‘Creator’s Welcome System’.

Ole Lehmann

Ole has 15k followers on X/Twitter and is the founder of @aisolopreneur (132k followers on X).

He posted the results of his educational email course on X on 2 March 2024. Ole said that “Email Course Landing page converted almost 80%”. Click here to read his post.

Ole has a free 5-day Educational Email Course on starting, building, and growing a business with AI. Ha also has two paid courses – AI Audience Accelerator and AI Course Creator launching in March 2024.

I hope you found the case studies for educational email courses useful. Email courses offer a unique blend of convenience, engagement, and depth of knowledge. By drawing inspiration from the successful case studies above, you can also create and launch your own educational email course.

Check out this article which guides you to create your educational email course in 5 steps.